Product Overview

Manheim Lead Management (formerly eGoodManners) is an all-encompassing end-to-end system that helps you to effectively manage and convert sales leads, as well as manage ongoing customer relationships and staff performance.

The system brings together key stages of the car buying cycle into one streamlined function, capturing all the fundamental customer information.With the visually simplified dashboard reports, understanding your key performance figures is made easy,saving you and your sales staff valuable time.

Built upon easy-to-use technology, our hierarchical structure allows for different roles to be assigned to different users:

  • Receptionist: logical on-screen sales log which allows for key customer information to be captured and allocated to sales staff for follow-up
  • Salesperson: interactive and intuitive diary-based system which allows for accurate customer data capture, effective deal building and follow-up appointment booking
  • Fleet: enhanced application to cater for fleet client profiling and segmentations
  • Manager: reporting and management layer which provides full visibility around sales staff and dealership performance
  • Zone/Region: reporting layer which allows users to view and collect information on dealer activity within a specific group or network

Activity Management

  • Customer follow-up
  • Task management
  • Call recording
  • Daily schedule
  • Data capture

Sales Optimisation

  • Deal builder
  • CAP configurator
  • Order forms
  • Customer quotes
  • Finance comparator


  • Dashboards
  • Sales activity
  • Staff performance
  • Lost sales analysis
  • KPI targets


  • Prospect lists
  • SMS messaging
  • Email distribution
  • Direct mail
  • Source of enquiry

Comms suite

Delivering targeted messages to the right customers at the right time

Intelligently using the valuable customer data collected, the Comms Suite ensures your prospects get the right message at the right time.

Built- in technology to send SMS text messages, emails and direct mail straight from the Manheim Lead Management system means you never miss an opportunity to get your key messages heard. Created to give you full control of your communications, you can create and save your own bespoke templates that can be personalised for individual customers or tailored for a mass marketing approach.

Intuitive to follow, this easy to use additional module includes a sophisticated search facility for proactive targeting of specific groups of customers. Each communication sent out gets automatically added each customer record, providing a full audit facility.

Talk to your customers their way

  • Broadcast email and SMS campaigns to individual or bulk set of customers
  • Create custom-branded email campaigns
  • Email and SMS template builder and selector
  • Letter mail merge tool with word-style interface
  • Automated audit facility against each customer record to identify where communications have been sent
Screenshot of Comms Suite

Deal Stacker

Maximising the profit in every deal

Our unique Deal Stacker module gives you unparalleled control when it comes to deal stacking and maximising the profit on each sale opportunity. It will enhance the customer's interaction in the buying process, allowing the offer to be tailored to their' budgetary requirements, complete with full vehicle CAP configuration, so you can 'build' their car in front of them.

Considering all aspects of the buying process it takes account of every cost from yearly fuel to annual services to Insurance and Warranties. Each section works together to ensure you present a complete package that's hard to beat!

Your sales executives pass the initial feedback over to the Business/ Sales Manager through the system to work the figures around your customers' needs. The system will produce a comprehensive financial breakdown highlighting the amount of profit in each key area, the vehicle, accessories, finance commission, additional products etc. Integrating with CAP, Experian and HPI ensures all part exchange vehicles are thoroughly checked to offer your customers the best deal.

Optimise Your Profitability

  • Upsell customised dealer and factory fitted options
  • Maximise additional sales of bolt-on products such as GAP, paint protection of extended warranties
  • Facility to save multiple customer deals
  • Comprehensive financial penetration reports
  • Compare proposals side-by-side using the 4-square quote system
  • Part-ex HPI checks
Screenshot of Optimiser

Training Programmes

Focused training designed for you

Investing time in the Manheim Lead Management system will ensure you get the most out of it. With our range of dedicated training programmes, you have the opportunity to develop and progress your knowledge of the system to maximise opportunity.

Delivered on-site at your dealership, our qualified and experienced training consultants will be on-hand to guide you through all the different aspects of the system. A variety of training programmes are available, each with specific course content to ensure you get the most out of the course. You can set your own objectives for the day, centred on what you think you need to get the most out of the system.

Enhance your Professional Development

  • Bespoke Training Programmes
  • Data Cleansing Programmes
  • Development and Support Programmes
Image of trainer on-site at dealership

Who we work with

Manheim Lead Management (formerly eGoodManners) is the UK's leading provider of sales lead management systems to the automotive industry. Our customer base currently spans over 1,500 franchised dealers with manufacturer endorsements from over 11 brands.

Endorsed by:

Audi, VW, VWCV, SEAT, Skoda, Renault, Nissan, Harley Davdson and Citroen

Some of the dealer group we work with:

Co-operative Motor Group, PSA Peugeot Citroen, Harwoods Group, Renault Retail Group, Wessex Garages, Perrys and Caffyns